Red Zebra Designs bespoke artist Robyn Woodrow approached me to revamp her website, organize it and come up with a design that was more in line with her ‘business personality’. Everybody does business differently and our business reflects an individuality that is similar to our personality. In fact, in a lot of instances our business is an extention of our personality.
When I devolop a brand I like to get to know the people behind the brand to get an idea of how they work. This gives me insight into key traits that help to form an image: bold, fresh, charming, light, professional, vibrant, energetic, conservative, funky, etc… Does your business reflect your values? Can you see your personality mirrored in your business? In my opinion businesses function better when there is a personal connection to the business and the image so that the two reinforce each other.
Robyn’s work is amazing and I wanted a site that was clean yet had a soft sensitivity to reflect the high quality of her designs at the upper level bespoke products. I cleaned up her existing themes of the zebra and changed the colours to be softer, exuding quality and craftsmanship. Here is a sample of her site:
If you’re looking for something special this Christmas, why not shop at Red Zebra Designs? Personally I would love something locally handmade over store bought anyday. For a real visual treat have a look at her recycled clothing. Exquisite!
